At ManvsMachine HQ we directed the TV and Cinema commercials for Wieden+Kennedy's Honda 'Keep Up' campaign. The speed-reading driven commercial takes you on a rapid journey through Honda's upcoming 2015 vehicle range.
The task was to introduce vehicles between the speed reading elements in the least distracting way possible, but still keep it dynamic and exciting.
At ManvsMachine we set out to create a film channel, rather than a tv channel with a custom motion technique, predominantly using live-action sets along with some post production magic by the talented team at Analog.
During the concepting stage of the project I developed the 3D film reel technique and the stop-frame formation of the Film4 logo.